Good Human Digital is the only inbound marketing agency with in-house video expertise in all areas needed to position you for the win.
There is a wealth of available data that comes to one important conclusion: video is high impact for marketing.
Marketing with video drives impressive results: 157% more web traffic, 105% more time on site and 100% increase in conversion rates.
Video is an integral component of any serious content marketing strategy
2015 will be the year that video becomes an integrated part of email marketing, content marketing, social, SEO, and demand-generation programs, helping marketers improve their day-to-day results while increasing brand affinity and enhancing customer relationships.
We target your video to match the stage of your buyer’s journey as well as the channel whether it’s social, YouTube, or your website.
Drive brand awareness and engagement up front with short, high level, and entertaining information.
Increase conversions dramatically — in the ballpark of 80% — by using video on landing pages.
Add in-depth information down the funnel with webinars, how-tos, and product videos. Viewers are more likely to buy — 64-85% more likely — after watching a product video.
And, video is great for delighting customers and helping to turn them into promoters. Video that delights can be anything from post-sales how-tos, answering real users’ questions in video FAQs, incorporating user-generated video, live video customer support chats, and more.
(And It’s Good For Your Immune System)
Video is a heavyweight champion when it comes to search engine optimization. Google loves video, so having video with the right technical setup for SEO helps you rank higher in search results. And when we provide an automated, interactive text transcript, you get a bump from additional keywords, as well as the extra content. Google also loves content rich sites.
There's an added bonus. Heat map results show that video results garnered more attention than regular listings on the search engine results page.
When you see the great results from your video campaigns, your stress level goes down, your happiness endorphins rocket upward, and therefore your immune system is strengthened. A video a day keeps the doctor away.
Get out your yard-sticks. Video plays can be analyzed to understand impact on conversion rates. Video analytics can be used for lead-scoring as well as to measure views, audience engagement, and leads-generated. Depending on the use-case, we can also show how video contributes to increased sales.
We know video increases conversion rates. But the beauty of video analytics is that it enable us to optimize video to maximize conversion rates and therefore return on investment. Conversion optimization is not just for text-based content. It is just as valuable for video.
Video engages, converts, and it can be measured. Nirvana? We think so.
The results speak for themselves — it’s a funny, attention-grabbing, skillfully produced piece. I'd work with Good Human again in a heartbeat.