Create Promoters

Loyalty & Retention

Good Human helps you build revenue through loyalty and retention initiatives.

As one of the few inbound marketing agencies to emphasize revenue growth through loyalty and retention, we focus on bringing you long-term dividends from:

Loyalty, like love, needs attention and nurturing

Many of the lead nurturing techniques we use throughout the buyer’s journey are great for building loyalty.

We nurture your existing customers with content targeted specifically to their needs, using marketing automation to keep them enthusiastic through regular education and updates.

Bottom line: We’re here to help you grow your percentage of repeat customers.

Good Human cultivates Loyalty illustration

“Your business’s success hinges on keeping your current customers happy. Research shows that 80% of your company’s future revenue will come from just 20% of your current customers.”
Joanna Lord, MozCon2013

“92 percent of people trust recommendations from friends and family more than all other forms of marketing.”
Nielsen.com

Loyalty + Enthusiasm = Promoters

Your most loyal, and most passionate customers are your best promoters. There just isn’t any better marketing than positive word of mouth from friends and family.

One of our guiding principals is that loyalty is a two way street. When we identify potential promoters, we return the enthusiasm by engaging with them personally via social media. This helps create the most loyal customers and therefore the best promoters, and is a powerful complement to other individualized programs you may have such as email support and live chat.

GoodHuman Loyalty and Promoters illustration

Some of the ways we help create promoters:

By cultivating promoters, we are creating more of an opportunity for your business to get the best kind of earned media: personal recommendations from friends and family.

Retention, Proactively

At Good Human, we look at retention proactively . Making your customers feel valued is one of the most important retention jobs there is. 68% of customers who leave a company do so because they believe the company did not care about them. Interestingly much of what makes a customer feel valued also can contribute to signals that we can track about a customer’s intent to leave.

“Increasing customer retention by just 5% can lead to a 25-95% increase in profit.”
Harvard Business Review

A few ways we work on retention: