Content marketing is the backbone of modern marketing.

To be successful in content marketing, you've got to rise above the competition with great content that's both helpful and convincing.

That’s why Good Human has talent in writing and video production that’s pretty much unmatched in the digital marketing industry:

Nationally honored in writing
Video production credits that include PBS, A&E, and Mayo Clinic
Dedicated professionals who get to know your business to best serve your needs

Why Do You Need Content Marketing?

Here's the explanation you can read in less than 10 seconds:

The shortest answer:

To be competitive and position your business for growth, you need content marketing.

The short-ish answer:

Almost all consumers (97%) do significant online research before making a purchasing decision.
B2B buyers move two-thirds of the way into their research and decision-making process before directly contacting a prospective supplier.
Google has been moving their search results to reward sites with good content, and to diminish the opportunity for SEO tactics to "game" the system.

Potential buyers are out there every day, researching the best products, and deciding who they want to purchase from. To be in the running you've got to give them the content they're looking for, content that both educates and pulls them toward your company.

Content That Attracts

content marketing brain idea illustration

We don’t outsource. The only content worth creating is the content your potential customers find highly valuable. Everything else is a waste of time and money. Because we make sure we understand the ins and outs of your business, and your specific buyer personas, we can create the most effective content and match it to each stage of the buyer’s journey.

“If the customer is always learning, then Marketing must always be teaching”
thinkwithgoogle.com

Creating content that is easily digestible and has high SEO impact is an art. Today, many modern websites overlook SEO basics. Good Human creates content that is both easily skimmed by busy readers, and at the same time offers significant and valuable content that’s highly optimized for search.

The Doctor & The Batchelorette: The Good Human Content Strategy

To be effective and deliver ROI, content marketing needs to be focused and strategic. To get there, we like to play doctor.

Where’s the pain? How much does it hurt? How long has it been bothering you? OK, we don’t actually play doctor (anymore), but yes, we think like doctors. Our content strategy hinges on understanding pain-points, and offering the buyer the right solution at the right time. We match the content to the buyer persona and stage of buyer's journey and start building a relationship that centers on relieving pain. We offer the information needed and at the same time build your authority and increase trust. Just what the doctor ordered.

Content Strategy Bachelorette–Style

If you think of your company like it’s on ABC’s Batchelorette — one woman has to select from 25 bachelors — you understand how people select your company. We position your company to be the bachelor who wins the relationship contest and creates lasting love. Here’s how we do it:

Woo with enticing information to educate site visitors (your bachelorettes) in the awareness stage and start relationship building
As your bachelorette moves into the consideration phase, we ratchet up our offer. Highly valuable information (just like a romantic dinner) will help move your bachelorette further down the sales funnel, while at the same time providing your business with important information that’s automatically added to her contact file.
Help close the deal by offering her the highly–specific and very personalized content she needs most.
As in any important relationship, it takes work to keep happiness and commitment alive. We don’t end our relationship–building efforts when the deal is closed. We keep our new love interest happy and committed with content that engages and delights. When we help delight your customers, we help create new promoters of your product and business, which is one of the most important ways you can keep ahead of the competition for the long run.

Join the Conversation

It’s not enough to publish content. We make sure it can be found by organic search. We promote it on social media. And, we join the conversation. That is, we go where your prospects are: user groups, special interest boards, community support threads, thought leaders’ blogs and more. The net result, your business grows trust and authority as we guide prospects toward your products.

What Actually is "Content"

Content is shorthand for almost any type of media. The type of content we use to educate and build relationships is based on buyer persona and stage of buyer’s journey.

Content can be highly visual:

Video
Webinar
Infographic
Pinboard

Or content can be text based:

Blog
List
How-to
Educational series
Ebook
Newsletters
Case studies
White papers